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Inspired by insights taken from viral videos on socials, the campaign sees Palmer's shift to the new age of self-care embraced by younger audiences.
December 10, 2022
By: Lianna Albrizio
Associate Editor
Palmer's, in partnership with The Sasha Group, announced their first brand awareness campaign, marking an uplifting evolution for the legacy skincare brand that is credited with carving out the cocoa butter space and trusted in the pregnancy skincare space. Historically concentrated on skincare benefits and formula efficacy, the brand has unveiled #ShowYourSelfLove, tapping into the strikingly personal moments of self-care the world needs more of. Through this campaign, ...
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